Dear friends and readers,
It was five years ago today, on the Friday of Saline Summerfest, at 5 p.m. that my two weeks notice expired at Patch.com.
At 4:59 p.m., I was an employee of AOL, which was trying and failing to build a sustainable local news and information platform on a national scale. At 5:01 p.m., I was walking down South Ann Arbor Street, watching the art fair vendors unpack their goods, as owner of The Saline Post.
For five years, I tried and failed to build my own sustainable local news and information platform for the residents of Saline. Certain elements of The Saline Post worked: Local government coverage, high school sports and school news, local police and fire news.
But it was never financially sustainable – because I’m not a salesman, a marketer or a trained businessman.
Today, thanks to this incredibly generous community, I have a financial model that resembles sustainability. You donated more than $1,300/month in recurring donations. Thousands more came in the form of checks and cash through the mail. Over the next 12 months, including the mailed donations, it works out to about $2,021/month – enough to cover my costs and more frequently employ local freelance writers to cover more Saline stories.
On top of that, we’ve had renewed interest in advertising. We also plan to utilize some offers to help with marketing and sales.
I feel more confident than ever in the viability of The Saline Post. It feels strange to say that only a week after announcing I was closing the doors, but it’s the truth.
At the same time, I can’t help but feel a little anxious. A lot of you went to bat for me, with recurring $5 and $10/month donations and some incredibly generous donations, including one kind donor who put me over the top with a gift so substantial I had trouble accepting it.
Needless to say, there’s a lot to live up to. I’ll do my best for you.
I’m grateful for the chance to keep operating The Saline Post for perhaps another five years or more.
Thank you Saline,
The Saline Post