Universal Die Casting trade show booth at "Automotive News World Expo 84"

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Universal Die Casting trade show booth at "Automotive News World Expo 84"

This photograph was taken during the event that ran at Cobo Center in Detroit, August 28 to 30, 1984. Leslie Zachary (shown in front of the die cast parts display) served the Universal Die Casting operation in a marketing and business development capacity.

D² Enterprises — the name under which d2 Saline was originally founded in 1983 — was brought in to photograph the event and provide material for later use in PR and reporting to investors.

Overview of event floor in Cobo Center, Detroit
Overview of 1984 automotive supplier show at Cobo Center, Detroit

In 1984, vehicles making headlines were the newly-introduced Pontiac Fiero and minivan chassis from Chrysler. This was also three years before the People Mover would start serving downtown — and could be seen making its route through the building from some areas of the exhibit hall.

Press credentials
Dell Deaton of D2 Enterprises press credentials for Automotive News World Expo 84

At the risk of sounding sentimental, I kept my press credentials from what was the first trade show that I covered as a paid photographer.