Marketing Saline: Circa 1931

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 12/22/2017 - 04:57
Envelope promoting Saline Michigan by The Saline Observer, circa 1931
The flap side of this envelope from the early 1930s provides a snapshot in time for how Saline was promoted as an advanced, thriving community in which to live and do business. Copyright on this image has expired and it is being posted as Public Domain. It was originally published by The Saline Observer.

As we come to the end of each year with increasing anticipation of the next, it's almost instinctual to reflect on the past in making plans for the future.

Today we thought it might be nice to look back a lot further than most. In this case, the way Saline was promoted as a community for commerce was with images of "Old Maud" rolling down Michigan Avenue and new articles published in The Saline Observer every Thursday.

Just over 86 years ago now, the envelope shown above was state-of-the-art marketing for Saline Michigan.

Notable data points such as our thousand-person population and "nearly a million and a half dollars" on deposit in the two banks here, set the stage. Our telephone exchange had "six hundred subscribers."

Front and center on this presentation, those who might have had themselves as preceding David Ogilvy chose to emphasis the Lake Shore & Michigan Southern Railway and Detroit United Railway at the very top of our advantages as "The Better Town."

Education was clearly important. And Saline was an ideal place to live for that (in a place that was not "poor appearing," at that). Debt was a concern to be avoided and the 1920 marketing gurus were quick to point out that our public library and four beautiful churches were all free from that.

It was important to position Saline as competitive and advanced in terms of technology. Public utility offerings topped the list. Our rural heritage included not just "rich" farmlands, but "the best farm buildings in the State." Monroe Street was a particular point of pride thanks to the Saline Creamery.

All of this is the supporting "headline" and "copy" for the advertisement. Would you like to see that graphic images that hooked the 1930s era recipients? We've included that here, too, on The Saline Post Forums in its "Saline History" section.

What are your thoughts on marketing Saline, circa 1931? How well do you think it reflects reality? Where does it fit with the city you believe we are today?

Share your thoughts in the Comment section below or here on the Forums.

d2 Saline's picture
d2 Saline
d2 Saline provides fine prints and postcards featuring our own original photography. Postcards can be purchased from a variety of local retailers and gift shops in Saline, as well as through our gallery at 450 East Michigan Avenue, Suite 2 (in the Huntington Bank building) and online. We've been in business since 1983. Contact Janet Deaton, proprietor, at 668-1200 for further information.

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